“We started Blyss because the web in Nairobi could look — and perform — like the best work shipping anywhere. Most of it doesn’t. We are doing what we can about that, one project at a time.”
— Founders, Blyss Studio
05 / What we believe
Five rules of the studio.
- Type carries the brand voice.
Choose with conviction. Avoid Inter and Roboto by default.
- Performance is design.
Slow sites lose business. Speed is a brand attribute.
- Everything that ships is measured.
Conversion, performance, search. No vanity metrics.
- A site is a system, not a deliverable.
Built to compound month over month.
- Restraint outperforms decoration.
One accent, used with discipline. Editorial space.